In pricing strategy, which statement correctly contrasts a la carte pricing with menu set pricing?

• A. Menu set pricing prices items individually and adds no bundle options.
• B. A la carte prices items individually, while menu set pricing offers bundles to increase value perception.
• C. Menu set pricing always reduces overall margins.
• D. A la carte pricing guarantees higher guest spend.

Answer: (B)

In pricing strategy, a la carte and menu set pricing are about how value is presented to guests. A la carte means items are priced individually, so guests choose and pay for exactly what they want item by item. Menu set pricing uses bundles or meals that package several items together at one price, shaping how guests perceive value and often encouraging a higher overall check.

The statement that matches this distinction is that a la carte prices items individually, while menu set pricing offers bundles to increase value perception. Bundles are designed to make the overall price feel like a discount or a simpler, more attractive option, which can steer guests to buy more items than they might if everything was priced separately.

The other options miss the core contrast: menu set pricing is not just about pricing items individually with no bundles, bundles don’t inherently always reduce margins (they can be priced to protect or even improve margins), and a la carte does not guarantee higher guest spend (it depends on guest choices and the bundle options available).