Which description best defines a 'call' brand in bar terminology?

• A. A private label produced by the establishment.
• B. A brand-name liquor specified by the guest.
• C. The house brand used by the bar.
• D. An unbranded liquor.

Answer: (B)

In bar service, a call brand refers to a specific brand of liquor that a guest asks for by name. It’s not the house pour, and it’s not an unbranded or private-label option. When a guest names a brand like Tanqueray gin or Jack Daniel’s bourbon, you pour that exact branded product if it’s available. This distinguishes it from the well (the default house brand) and from a generic or private-label option. If the chosen brand isn’t available, you offer a suitable substitute with the guest’s approval.